The only certainty there can be lies with you
- By Zwelakhe Mabece
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- 01 Jun, 2020
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The world has been affected by the COVID-19 pandemic
The world has been affected by the COVID-19 pandemic in unprecedent ways that have brought uncertainty on how business will continue in the future.
My view and message to business owners and leaders is:
The only certainty there is lies, with you.
Amidst all the moving parts and confusion, there are certainties at your full discretion. Think about these few:
1. Your strategic goals are certain. Look carefully, no so long you were working to be the best provider or supplier of choice of your products and services in your chosen market. That aspiration may have assumed a perfect world, but does it change now in these trying times?
2. The basic recipe for business doesn't change: providing products and services at a price higher that it costs to produce and deliver those. Does an uncertain environment change that recipe? Are you going to change to lead a non-profit concern?
3. Your organisation exists to facilitate the actions of your team towards servicing end customers. That too does not change, right? You may need to work on how your organisation (people, assets, credit standing, goodwill) can secure your position even in a whirling environment. You may, convert some resources to digital platforms and rationalise others, but the key role of your organisation remains and whatever form it takes, it is the backbone to future success
4. Before the crisis, you went about business in an ethical and innovative way. Is there reason to throw away your values and sense of innovation while in crisis?
You may not know how many of your customers will survive and how much of your services will be demanded. If you are certain that you will service those needs in the most innovative, ethical and profitable way possible, then you are bringing about confidence in your business, your staff, your customers and creditors too.
The only certainty there can be lies with you. Perhaps communicate to your world that which you stand for and show that it endures. With that you will chart a wave of certainty in the market as well.
